Sunday, February 19, 2012

Kobo Vox eReader Available Through Best Buy Stores

Vox eReader

The Vox eReader of Kobo is reportedly going to be included in the product listing of physical retail outlets of Best Buy. This was recently announced by the company as the device will join similar devices such as the Kindle Fire of Amazon and the Nook Touch of Barnes & Noble.

In an effort to increase the interest of consumers on the Vox eReader, the company is offering the device through Best Buy to give consumers more opportunities to purchase the device.

The recent announcement has indicated that the Vox eReader will be available on the mortar-and-brick outlets of Best Buy to give consumers the opportunity to try using the device.

Since consumers in the US market are not quite familiar with the Vox eReader, the release of the device at Best Buy will increase the market coverage of the device.

This release of the device on the physical retail outlets of Best Buy comes after the device was listed on the online store of the company. This is a significant move in the part of Kobo since it gives the device additional shelf space.

The Vox eReader was initially launched in October of last year without much promotional activities which made it less known compared to its competition. The device is supposed to compete with the Kindle Fire of Amazon and the Nook Color or Barnes & Noble. These two devices are also among the products being offered by Best Buy.

The Vox eReader is priced at around $199 and features a seven-inch display with a resolution of 1024 by 600, 800MHz processor, 512MB RAM, and 8GB internal storage. The device also offers users a battery life or around seven hours.