 |
| Vox eReader |
The Vox
eReader of Kobo is reportedly going to be included in the product listing of physical
retail outlets of Best Buy. This was recently announced by the company as the
device will join similar devices such as the Kindle Fire of Amazon and the Nook
Touch of Barnes & Noble.
In an effort
to increase the interest of consumers on the Vox eReader, the company is
offering the device through Best Buy to give consumers more opportunities to
purchase the device.
The recent
announcement has indicated that the Vox eReader will be available on the
mortar-and-brick outlets of Best Buy to give consumers the opportunity to try
using the device.
Since
consumers in the US market are not quite familiar with the Vox eReader, the
release of the device at Best Buy will increase the market coverage of the
device.
This release
of the device on the physical retail outlets of Best Buy comes after the device
was listed on the online store of the company. This is a significant move in
the part of Kobo since it gives the device additional shelf space.
The Vox
eReader was initially launched in October of last year without much promotional
activities which made it less known compared to its competition. The device is
supposed to compete with the Kindle Fire of Amazon and the Nook Color or Barnes
& Noble. These two devices are also among the products being offered by
Best Buy.
The Vox
eReader is priced at around $199 and features a seven-inch display with a
resolution of 1024 by 600, 800MHz processor, 512MB RAM, and 8GB internal
storage. The device also offers users a battery life or around seven hours.
