Acer Founder Hints At Withdrawal Of Microsoft Surface Tablet Later

Microsoft Surface Tablet

(Image Credit: http://pcworld.com)

Even as the Microsoft Surface tablet was unveiled recently by the software giant, the founder of Acer has indicated that the branded device will likely pave the way for other devices using the Windows 8 OS before Microsoft will withdraw from the market once this is done.

The introduction of the Microsoft Surface tablet will supposedly compel device manufacturers to create their own tablets using the Windows 8 OS before Microsoft will step out of the way according to Stan Shih, the founder of Acer. Reports have indicated that Microsoft did not really intend to sell its own brand of tablets and will not offer new models of the Microsoft Surface tablets once it has served its purpose.

Reports have revealed that the strategy of Microsoft in the introduction of the Microsoft Surface tablets was to persuade device manufacturers to develop their own Windows 8 tablets. The company has no reason to offer the hardware into the market since it was more profitable to license its software to manufacturers. The conclusion of Shish was reportedly reached after analyzing the strategy of Microsoft with the introduction of the Microsoft Surface tablets.

This may be taken as a positive move for Microsoft although some views have given indications that Microsoft has offered the Microsoft Surface tablets in order to put it in a better position to go up against the Android-powered tablets and the iPad of Apple. The introduction of the Microsoft Surface tablets will compel manufacturers to compete not only with each other but with Microsoft itself as well.

Despite the introduction of the Microsoft Surface tablets, Dell has recently announced that it considers Microsoft as an important partner for the company and it looks forward to offering a new line of Windows 8-powered devices by fall. Shish reportedly added that the adoption of the Windows 8 OS by vendors shows that they see the introduction of the Microsoft Surface tablets positively and will be beneficial for the marketing of Microsoft.

The supposed strategy in the introduction of the Microsoft Surface tablets appears similar to the strategy of Google where it offers the Nexus devices prior to offering the latest Android OS to its hardware partners.