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ZTE Corporation
(Image Credit: wikipedia.org)
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ZTE, a phone
manufacturer based in China, appears set in increasing its presence in the mobile
market. The company made its presence felt during the Mobile World Congress
earlier this year it is currently increasing the number of devices it is
bringing into the United States market.
ZTE intends
to bring up its sales in the US as it prepares to release two phablets into the
mobile market. The company is reportedly worth around $9/3 billion and smartphone
sales in 2011 reached fifteen million units. ZTE currently ranks fourth among
the handset manufacturers in the world.
The company aims
to increase its smartphone sales to around fifty million units for this year
and it intends to increase this number to around 100 million by 2015.
ZTE also
aims to release a pair of smartphone/tablet hybrids that is similar to the Galaxy
Note of Samsung within the year. Aside from releasing new devices, the company
is also planning to update the Blade and the Skate, two devices that were
released by the company earlier.
Sales of the
Blade of ZTE have reached eight million units since it was released into the
market around two years ago.
ZTE will
have to work on its brand recognition if it aims to compete with the iPhone of Apple
and the Galaxy of Samsung according to recent reports. For the moment the company
is not quite popular in markets outside of China according to an analyst from
IDC, a research company.
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