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ZTE Tania
(Image Credit: zdnet.co.uk)
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It appears
that ZTE is set on releasing its first Windows-powered device into the US market
before the end of the year. According to Lixin Cheng, the North American
business head of ZTE, the company will be releasing the ZTE Tania in the United
States within the year.
Cheng added
that the iPhone is the most preferred device among users due to it refined user
interface and this user preference is followed by the Windows Phone devices
with the Android coming up on third place.
Releasing
the ZTE Tania into the North American market will not be easy for the small
company although it is gradually making its presence felt in the US.
Although
most of the handsets offered by the company use the Android OS, ZTE is already
offering Windows Phone devices in China and the UK. In addition to the ZTE
Tania, the company is also offering the ZTE Orbit into these two markets. Cheng
revealed that it will be releasing the ZTE Tania into the United States within
the year.
Despite his
belief that the mobile OS of Microsoft will become successful in the market,
Cheng admitted that the relationship between ZTE and Microsoft was not all that
smooth at the start. Following the launch of the Windows Phone, restrictions
were imposed by Microsoft on the hardware requirements as well as the OEM
vendors that ZTE can work with since the American company wanted the devices to
feature high-end components.
This was not
in line with the aim of ZTE to offer reasonably-priced devices to the market.
However Microsoft eased up on the restrictions after it found that the market
preferred low-cost devices similar to the ones sold by LG and Nokia. This will
result to more Windows Phone devices entering the market that has been
dominated recently by the iPhone and Android devices.
