ZTE Nubia Z5 Launched By ZTE

ZTE Nubia Z5

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The ZTE Nubia Z5 was unveiled recently although it is not yet slated to be released into the US market any time soon.

The high-end ZTE Nubia Z5 features a five-inch touch screen display with a resolution of 1920 by 1080. The device will have a height of 2.71 inches and width of 5.43 inches while its width will only be 0.3 inches. Despite its five-inch screen size, the ZTE Nubia Z5 will only weigh 4.44 ounces.

The ZTE Nubia Z5 will also feature a quad-core 1,5GHz processor along with a 2300mAh battery. It will also use the Android 4.1 OS. The 13MP camera of the device will feature a LED flash as well as panoramic and continuous shooting modes. In addition to the camera at the back, the ZTE Nubia Z5 will also have a 2MP front-facing camera.

In addition to these features, the device will also offer a storage space of 32GB, 2GB memory, backup through a private cloud service, and Dolby sound technology.

The ZTE Nubia Z5 will be the latest flagship smartphone of the company and is priced at 3.456 yuan or around $554.26.

For the moment the smartphone will not be released into the US market although it may attract attention if it is similar to ZTE Grand S, which is a quad-core smartphone with a five-inch display screen and is set to be launched in the upcoming CES 2013.

ZTE already indicated that it is set on offering more devices into the US market. If the company will be offering a device similar to the ZTE Nubia Z5, then it may be able increase its presence in this major smartphone market in the world.

US Release of the ZTE Tania Within The Year

ZTE Tania

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It appears that ZTE is set on releasing its first Windows-powered device into the US market before the end of the year. According to Lixin Cheng, the North American business head of ZTE, the company will be releasing the ZTE Tania in the United States within the year.

Cheng added that the iPhone is the most preferred device among users due to it refined user interface and this user preference is followed by the Windows Phone devices with the Android coming up on third place.

Releasing the ZTE Tania into the North American market will not be easy for the small company although it is gradually making its presence felt in the US.

Although most of the handsets offered by the company use the Android OS, ZTE is already offering Windows Phone devices in China and the UK. In addition to the ZTE Tania, the company is also offering the ZTE Orbit into these two markets. Cheng revealed that it will be releasing the ZTE Tania into the United States within the year.

Despite his belief that the mobile OS of Microsoft will become successful in the market, Cheng admitted that the relationship between ZTE and Microsoft was not all that smooth at the start. Following the launch of the Windows Phone, restrictions were imposed by Microsoft on the hardware requirements as well as the OEM vendors that ZTE can work with since the American company wanted the devices to feature high-end components.

This was not in line with the aim of ZTE to offer reasonably-priced devices to the market. However Microsoft eased up on the restrictions after it found that the market preferred low-cost devices similar to the ones sold by LG and Nokia. This will result to more Windows Phone devices entering the market that has been dominated recently by the iPhone and Android devices.

ZTE Aims to Increase Smartphone Sales to Fifty Million for the Year

ZTE Corporation

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ZTE, a phone manufacturer based in China, appears set in increasing its presence in the mobile market. The company made its presence felt during the Mobile World Congress earlier this year it is currently increasing the number of devices it is bringing into the United States market.

ZTE intends to bring up its sales in the US as it prepares to release two phablets into the mobile market. The company is reportedly worth around $9/3 billion and smartphone sales in 2011 reached fifteen million units. ZTE currently ranks fourth among the handset manufacturers in the world.

The company aims to increase its smartphone sales to around fifty million units for this year and it intends to increase this number to around 100 million by 2015.

ZTE also aims to release a pair of smartphone/tablet hybrids that is similar to the Galaxy Note of Samsung within the year. Aside from releasing new devices, the company is also planning to update the Blade and the Skate, two devices that were released by the company earlier.

Sales of the Blade of ZTE have reached eight million units since it was released into the market around two years ago.

ZTE will have to work on its brand recognition if it aims to compete with the iPhone of Apple and the Galaxy of Samsung according to recent reports. For the moment the company is not quite popular in markets outside of China according to an analyst from IDC, a research company.

Is the Low Price of the ZTE Light 2 Worth It?

ZTE Light 2

It appears that ZTE is making a big push into the market as the company is reportedly preparing to introduce a ZTE-branded tablet into the UK market. The upcoming ZTE Light 2 is a seven-inch tablet that will use the Gingerbread Android 2.3 OS and will come with a three-megapixel rear-facing camera.

However it appears that its features may be a bit lacking since it only offers a 4GB internal storage, which may not give enough space for the videos, music, and other files that users may want to store into the device. But the ZTE Light 2 does allow users to store additional content through a microSD memory card.

The ZTE Light 2 is slightly heavier than the seven-inch Samsung Galaxy Tab although it may still be light enough for users to carry around.

The unremarkable features of the ZTE Light 2 however reflect its price tag since it is relatively cheap compared to other tablets in the market. The ZTE Light 2 is priced at around £235 or around $370, this is cheaper compared to the iPad 2 which is priced at around £400 or around $630. However it is more costly compared to the BlackBerry PlayBook, which is priced at around £169 or around $265.

The ZTE Light 2 is anticipated to be released near the end of February or early March. However the Gingerbread Android that will come with the device may not add to the appeal of the device.

Despite these not-so-positive factors on the ZTE Light 2, some observers are actually taking the ZTE Light 2 into consideration due to its low price in comparison to a number of tablets in the market. The device will be the first tablet that comes with the ZTE brand to enter the UK market and how it fares in the market will likely set the precedent on the future tablet offerings of the company in the UK.