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Samsung Galaxy S4
(Image Credit: http://www.news.com.au)
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The latest advertisements
for the Samsung Galaxy S4 do not take shots at the main rival of the South Korean
company.
It may show the
confidence of the company in the market as it released a more tasteful set of advertisements
that highlight some of the features of the smartphone. They can also be described
as cute and simple. It does not show any hints of the iPhone of Apple, which
was what the smartphone company did in the advertisements of its previous
Galaxy models.
One
advertisement shows a girl visiting a Chinese family. She uses the Samsung S
Translator on the Samsung Galaxy S4 to translate what she is saying in Chinese.
The family was initially puzzled at what she was doing, but after the smartphone
translated what she said, they were immediately amused.
Another
advertisement shows a basketball team waiting nervously for the game to start. One
player plays a song and shares it with the other players using the Group Play
feature of the smartphone, which eases the tension before the game.
The third advertisement
is about a son who is leaving for a trip out of the country and his mother is
asking to send pictures during his trip. Instead of sending simple pictures, he
uses the Sound And Shot feature of the smartphone to add sounds into the
pictures that he sends through his Samsung Galaxy S4.
The release
of the advertisements have shown that the South Korean company has gotten over
its need to take a shot at Apple each time it promotes its product. However, it
remains uncertain if this change in attitude will continue when Apple will release
a new set of the products in the market.
But for the moment,
the advertisements for the Samsung Galaxy S4 appear to highlight the features of
the smartphone as the company tries to make it more appealing to potential
buyers.
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