Sunday, January 13, 2013

Reasonably-Priced BlackBerry 10 Smartphones To Be Released By RIM

BlackBerry 10
BlackBerry 10
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A recent report from CNET revealed that the BlackBerry 10 devices will be offered to all price points once they are released into the market this year.

According to Frank Boulden, chief marketing officer of Research In Motion, all income levels will be able to benefit from its latest operating system. Six BlackBerry 10 devices are expected to be released within the year with the initial salvo featuring touch-screen displays. Another upcoming BlackBerry 10 device will come with a full QWERTY keyboard.

The new BlackBerry 10 smartphones are expected to be launched by RIM on January 30.

The future of RIM will likely be determined by the BlackBerry 10 OS, which is the latest mobile OS of the company. The company has lost a good number of its clients to the iPhone of Apple and the Android devices. RIM revealed that it aims to maintain its strength when it comes to user-friendly messaging and typing features. In addition, the new software may also enhance the multimedia features of the devices that use the new OS.

Most of the market of RIM has been government and corporate users although it was able to find its own niche in the other market segments. The BlackBerry Messenger technology has increased the popularity of the device in developing markets. This feature allows users to use the network of RIM and bypass the SMS text messaging service of mobile service providers. This has given penny-pinchers a means of communicating without having to pay for every text message they send.

RIM aims to target these users when it will release some of its BlackBerry 10 devices. It also aims to attract high-end clients once the BlackBerry 10 devices are released into the market.

Despite losing clients to its rivals, RIM will still have loyal users in the corporate world, according to the SAP chief information officer Oliver Bussman. He believes that there are still a number of BlackBerry users around the world.

Although SAP facilitates the management of iPhones, iPads, and Android devices, a good number of BlackBerry products are used by their corporate clients. SAP is also among the companies that beta-tested the BlackBerry 10 OS.

Bussman also indicated that the success of RIM will likely hinge on the BlackBerry 10 OS.

To ensure the success of the BlackBerry 10 OS, RIM has to offer a good number of apps for upcoming BlackBerry 10 devices. RIM reportedly revealed that around 70,000 applications will be ready once the BlackBerry 10 devices are launched.

The marketing chief of RIM indicated that a number of developers are supporting the platform. RIM also aims to offer at least 600 applications in major markets to provide clients with apps they need. For the moment, around 90 percent of these apps are already available for the BlackBerry 10 OS.

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