Reasonably-Priced BlackBerry 10 Smartphones To Be Released By RIM

BlackBerry 10

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A recent report from CNET revealed that the BlackBerry 10 devices will be offered to all price points once they are released into the market this year.

According to Frank Boulden, chief marketing officer of Research In Motion, all income levels will be able to benefit from its latest operating system. Six BlackBerry 10 devices are expected to be released within the year with the initial salvo featuring touch-screen displays. Another upcoming BlackBerry 10 device will come with a full QWERTY keyboard.

The new BlackBerry 10 smartphones are expected to be launched by RIM on January 30.

The future of RIM will likely be determined by the BlackBerry 10 OS, which is the latest mobile OS of the company. The company has lost a good number of its clients to the iPhone of Apple and the Android devices. RIM revealed that it aims to maintain its strength when it comes to user-friendly messaging and typing features. In addition, the new software may also enhance the multimedia features of the devices that use the new OS.

Most of the market of RIM has been government and corporate users although it was able to find its own niche in the other market segments. The BlackBerry Messenger technology has increased the popularity of the device in developing markets. This feature allows users to use the network of RIM and bypass the SMS text messaging service of mobile service providers. This has given penny-pinchers a means of communicating without having to pay for every text message they send.

RIM aims to target these users when it will release some of its BlackBerry 10 devices. It also aims to attract high-end clients once the BlackBerry 10 devices are released into the market.

Despite losing clients to its rivals, RIM will still have loyal users in the corporate world, according to the SAP chief information officer Oliver Bussman. He believes that there are still a number of BlackBerry users around the world.

Although SAP facilitates the management of iPhones, iPads, and Android devices, a good number of BlackBerry products are used by their corporate clients. SAP is also among the companies that beta-tested the BlackBerry 10 OS.

Bussman also indicated that the success of RIM will likely hinge on the BlackBerry 10 OS.

To ensure the success of the BlackBerry 10 OS, RIM has to offer a good number of apps for upcoming BlackBerry 10 devices. RIM reportedly revealed that around 70,000 applications will be ready once the BlackBerry 10 devices are launched.

The marketing chief of RIM indicated that a number of developers are supporting the platform. RIM also aims to offer at least 600 applications in major markets to provide clients with apps they need. For the moment, around 90 percent of these apps are already available for the BlackBerry 10 OS.

February Availability Of BlackBerry 10 Smartphones Hinted

BlackBerry 10

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It appears that Research In Motion is aiming for a comeback in the gadget market with its BlackBerry 10 smartphones.

A recent Bloomberg report indicated that the Canada-based company is aiming to release the first BlackBerry 10 smartphones by February following its upcoming January 30 launch in the international market.

Although the smartphones are not expected to be released by the different mobile network providers at the same time, RIM has indicated that the launches will be carried out within thirty days after they are unveiled.  This shows that the company is aiming to move fast with the launch and availability of its upcoming BlackBerry 10 smartphones.

Reports on the BlackBerry 10 have been going around for some time already and the company has postponed its release a number of times. The upcoming release of the BlackBerry 10 smartphones comes over a year after it had a major product announcement, which was the BlackBerry 7 product lineup that was announced in the later part of 2011.

The BlackBerry 10 smartphones may be the last-ditch effort of RIM in turning its fortunes around. Prior to the rise of the iPhone and Android smartphones, it was considered as the leader in the market.

Despite ceding the leadership in the smartphone market, the company still has a good market among corporate and government users since its devices are considered to offer better security compared to its competitors. It aims to entice its clients to upgrade to the BlackBerry 10 with the upcoming release of the BlackBerry 10 smartphones.

Leaked Roadmap Hints At BlackBerry 10 Phone Release Schedule

BlackBerry 10 Phone

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A recently leaked roadmap from Research In Motion revealed that the company is expected to unveil its BlackBerry 10 phones next year.

The roadmap also revealed that the company is set to release a number of new products by 2013 that RIM intends to facilitate its recovery. The roadmap showed that the 4G model of the BlackBerry PlayBook may be released by winter prior to the release of the first set of BlackBerry 10 phones near the start of 2013.

Among the BlackBerry 10 phones that RIM is expected to unveil are the BlackBerry London, which will be the first touchscreen phone of the company, and the BlackBerry Nevada, which will feature a physical keyboard. The release of these upcoming BlackBerry 10 phones were postponed due to some issues facing the company in the integration of some features into the latest operating system.

The BlackBerry London may be introduced by the company in the first quarter if the plans will remain unchanged. Europe will be the first market where these upcoming BlackBerry 10 phones will be released in before they will be offered in the North American market.

In addition to the two BlackBerry 10 phones, RIM is also expected to unveil the Blackforest from between July to September of next year. The icons suggest that the upcoming device will be bigger compared to the existing model of the BlackBerry PlayBook.

The roadmap also shows two other devices that were dubbed as Naples and Nashville although no images of the two devices were shown.

RIM has experienced a drop in its share of the market which resulted to the delay in the release of its latest operating system. It remains uncertain if the upcoming bigger model of the BlackBerry PlayBook and the BlackBerry 10 phone will allow the company to gradually recover in the market that is currently dominated by Apple and Android devices.