Amazon
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Last July,
reports emerged on the possibility that an Amazon smartphone was being
developed by the online retail giant. Recently Taiwan Economic News revealed
that Amazon will release around five million units of the device as early as
April next year,
It seems the
company may be attempting to duplicate its success with the Amazon Kindle Fire
with the Amazon smartphone. The report added that Foxconn was contracted to
manufacture the device. Foxconn is widely-known as the manufacturer of the
iPhone of Apple.
The selling
point of the supposed Amazon smartphone will be its cheap price tag as it goes
up against the giants in the smartphone industry, Apple and Samsung.
The price of
the Amazon smartphone will reportedly be in the $100 to $200 range, which means
it is an exceptionally low-priced smartphone. And cheap does not automatically
mean that its hardware will be limited as proven by the Google Nexus 4, which
is a rather low-priced high-end smartphone.
Amazon has
been rather successful in offering low-priced hardware since it does not depend
on the sale of the hardware for its profit. Instead the company shows a profit
through the sale of e-books, videos and other downloaded content after the
device is purchased by the consumers. This may be the same strategy that the
company will use if it will release an Amazon smartphone.
The AmazonKindle Fire tablets use a modified version of the Android OS, which is user-friendly.
Some industry watchers are waiting if the company will use a similar interface
with the reported Amazon smartphone.
For the
moment, Amazon has not issued any statements in connection to the reports of
the supposed device. Because of this, it may be advisable to take the report
with a grain of salt until after the Amazon smartphone will be officially
announced by the online retail giant.
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