Google Glass
(Image Credit: http://www.google.com)
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It appears the
wearable computing market is attracting a number of companies despite being
considerably small for the moment.
The face of
the market may have changed following the reported announcement of Jawbone, a
wireless headset firm, that it will acquire BodyMedia, a manufacturer of
wearable sensors. The deal will reportedly be worth around $100 million. The
market is starting to grow with the Google Glass Project at the forefront. The
market also includes other devices that people normally overlook like heart
rate monitors and sensors found in running shoes.
With the
growing interest among companies in wearable computing, the competition may
start to become more pronounced as companies aim to position themselves for
more profit in the future.
The
situation is something that is not unfamiliar for industry watchers, big
companies aiming to dominate the platform used for devices. Microsoft was able
to dominate the platform market in the 1990s while the Android OS of Google is
starting to gain ground on the iOS in the mobile OS market.
Creating a
dominant platform will allow companies to profit from the applications that developers
create for the platform. The limited resources of developers will compel them
to concentrate in two platforms when they create applications for devices. The
company that creates a dominant platform for wearable computing devices will
likely dominate the entire market in the future.
For the
moment, wearable computing devices have not made a huge impact in the market.
But with the entry of the Google Glass, the market may soon change. At present,
the types of devices that will be released into the market remain uncertain,
although this may change soon enough.
Google has
started to get the ball rolling when it enticed developers to create
applications for its Google Glass device. In fact, an investment group was
formed by Google Ventures, Kleiner Perkins Caufield & Byers, and Andreessen
Horowitz recently to provide the capital needed to create products for the
Google Glass device.
A number of
smaller companies have also started to create their own wearable computing
devices that are aimed at the fitness and health markets, which is considered a
good market to tap.
The
competition is not cut-throat for the moment. A platform is being developed by
MapMyFitness that can link around 400 devices together. It can also upload
different fitness and health data. However, the company is also among the ten
app creators that partnered with Jawbone for its Up platform that aims to
entice more developers.
As the
technology continues to develop, it may not be far off for other big-name
companies to throw their hat into the wearable computing market in the future.
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