Microsoft Surface Tablet
(Image Credit: http://pcworld.com)
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Temporary
pop-up stores will be set up by Microsoft in order to promote the MicrosoftSurface RT tablet. According to ZDNet, the company will be opening a number of
these mini outlets in selected cities across the United States and one location
in Canada prior to the opening of the holiday shopping season.
The mini
stores will be launched in order to allow the Microsoft Surface RT tablet to go
up against the product offerings of Apple. This was confirmed through a job
posting on the webpage of the company in order to increase sales of the
upcoming tablet offering of the software giant.
The report
comes after a pronouncement by an Acer executive that indicated that the
Microsoft Surface Pro and Microsoft Surface RT tablet will not be a long-term
product offering of the company.
The
Microsoft Surface tablet is expected to be offered into the market by October
and will be introduced together with the Windows 8 OS of the company. Among the
locations where the pop-up stores for the Microsoft Surface RT tablets will be
launched include Braintree and Natick in Massachusetts, downtown Chicago,
Cleveland, Manhattan, Miami, Portland, San Antonio, San Francisco St. Louis in
Missouri, and Vancouver.
In addition
to the pop-up stores, the Microsoft Surface RT tablet will also be offered in
the physical stores of Microsoft along with the third-party retail partners of
the company. A total of forty-four permanent retail outlets are expected to offer
the Microsoft Surface Pro and the Microsoft Surface RT tablets of by the coming
year according to the ZDNet report.
The
Microsoft Surface Pro and the Microsoft Surface RT tablets is expected to go
against the Google Nexus 7 tablet and the iPad of Apple in addition to the
different Windows 8 tablets that are expected to be released into the market by
a number of partners of the company including Asus, HP, Lenovo, and Samsung.
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